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THERE'S SOMETHING COMFORTING ABOUT IT (HOLDING ONTO PHYSICAL MEDIA) | Michael Sun (2022)



"[. . .] Commitment to hard copy is the only way to skirt around the fickle decisions of streaming services, where availability of titles is subject to an impenetrable alchemy of considerations: audience demand, the whims of licensing, and sheer storage capacity.

The scarcity of some hard copy film editions isn’t all that different to rare books, says Geoff Gardner, the founder of Cinema Reborn, a boutique film festival in Sydney dedicated to screening classics seldom seen on the big screen. There are ways, of course, to bypass the shortcomings of streaming services through what he winkingly calls “the backchannels” and “the illegitimate”, but it doesn’t compare to the solidity of “filing it away, putting it in the box”.

A return to older formats, even for the average viewer, says Mattes, might also go some way in alleviating selection fatigue – the hours spent scrolling online, undone by the tyranny of choice."

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